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Who is Gene Burch, and how he did get involved with Numbers Cruncher?

The beginning
I feel that I am very much your typical Plumbing Heating & Cooling contractor in as I started out as so many of us do. I entered the industry as an apprentice plumber after being discharged from the Navy in 1959.  I first starting out working for my Father, and then moved on to a couple of other companies before starting my own business out of my garage with a freshly repainted used telephone company truck in 1975.  The company was able to succeed, and I was fortunate enough to be able to retire and sell the company to my two sons in 2005, and it is still going strong.

Again like most of us, I was a very good at my trade as a Plumber, and I had some knowledge about running a business as I had worked as a supervisor earlier on. However, my problem was that I did not know how to create an accurate Line Item Budget, and therefore was unaware of what my hourly labor rate should be, let alone make a profit.  Since I really did not know how to find out, I phoned up one of the other plumbers in town, and asked what he charged per hour.  Based on what he told me, I then established my rate $2.00 per hour or so higher than his, and I was in business.  Sound familiar?

Using the same numbers that other companies charge in your area for your own is a very common and dangerous way of doing things, and is referred to as the “Going Rate”. Doing this is foolish if nothing else, as every business has different costs. I also feel it is the primary reason why most businesses either do not make a profit, or eventually fail.

There is an old Chinese Proverb that addresses the folly of not knowing ones costs; it goes like this.

To guess is cheap. To guess wrong is expensive.

How can I help you?
I am now representing NSPG, and am supporting the Numbers Cruncher software program as well as their other business products.  I can help you by giving you "real world" information and experience gained by salvaging a once failing business and turning it into a successful and prosperous operation. I will offer you straightforward, no nonsense advice on how to change your business and your life. I am not just a salesperson trying to sell you something.

I have been where many of you are, and I have fixed it!  I sincerely do not want anyone to have to go through what my family and I did years ago. My goal is to help you make the changes you must in order to become successful before that happens to you. Thank you, Gene Burch

Click Here for my full story

G B & Associates
Business Software And Consulting
Featuring NSPG Products:
5067 Bodega Ave.
Petaluma, CA 94952
Phone: 415-328-0750
E-Mail: gburch@GBAssociatesOnline.com   

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